For the most part, this blog is directed to my clients, current and future, as well as other designers and developers who share my interests. I began building websites about ten years ago and for the past three years constructing them with WordPress. When not building them, I am reading/watching tutorials and monitoring the uber developers to improve my knowledge and skillz. That would include not just software knowledge f or me but what is available on the web that aids my client’s self promotion. With that in mind, I want to share a couple of “articles” I found this past week that stood out.
First, The Dirty Little Secrets of Search, is a New York Times article about how J. C. Penny “gamed” the Google search engines. The Google formula that parses its searches is a closely guarded secret. David Segal gives the most informative investigation I have seen about this process. SEO (search engine optimization) is always of interest to my clients and fellow geeks. Web Words That Lure the Readers is another New York Times article on the subject of SEO.
UPDATE 022711: Seeking to Weed Out Drivel, Google Adjusts Search Engine
Second, was a link from Swiss-Miss.com to a Tim Brown lecture, More Perfect Typography as Vimeo screencast and LogoTalks blogpost. Typography has been an obsession for the past thirty years and yet there were some new ideas here that, even if I don’t agree with them, they are certainly worth considering. I thank Tim for sharing his philosophy.
Third is Facebook. (I should probably do a post just on Facebook but until then….) Facebook has been getting more and more attention as destination that is driving the web. Could it be Web 3.0? I think it is too early to say, but it must be considered now and I am advising my clients to add it to their knowledge base if they want to promote themselves or some product. How Brands Can Make the Most of Facebook’s New Pages from Mashable is a great place to start.
UPDATE 021911: I got caught in my first Facebook spam today. A trusted friend posted a link where she got a free iPad for being an iPad tester. I clicked and started filling out my contact information. Soon it became suspicious as it went on and on. Later I saw a note from her apologizing to all her “friends.” Facebook’s reputation depends on excellent security. Negative publicity will tarnish it.