Apture, Mobify and Flowers

Recently I discovered two website features that could be of interest to my clients: Apture and Mobify.
First Apture. Apture gives a web page reader hyperlinks without having to leave the page. You can see it at work in the text on this page of drawings I recently did on my iPod Touch. (Or see it now by clicking on the iPod Touch link.) I think it is a great advantage to not leave the page to see maps, video or Wikipedia snippets, but you will be the judge of that. Another great feature of Apture is that it can be added by the client without special software. After I add some code to the selected  pages, he/she can edit the Apture links from within his/her browser (Firefox, Safari, IE). There are some quirks to it. Or maybe it is me, but the more I use it, the more I expect I will master it and the developers at Apture will improve their code. See the Apture website for more details. It is not as simple as drag and drop, but for certain sites, the payoff is well worth it.

Now Mofiby. I sent the Flower Series page to a friend to beta test and got back the reply, “Sorry, Flash is not iPhone friendly.” Damn! That’s right, I use Flash to show the time lapse drawings. I also know that Apture can demand a lot from the iPhone Safari browser. Though it is much improved on the OS 3 upgrade, it should still be thought of as Safar Lite.

I love my iPod Touch and believe that smartphones are definately the future of digital data. My web sites need to designed to account for this. If you are viewing this on a smartphone now, the Flower Series page is a good test for adapting rich media pages to the small screen. I had heard of Mobify from web guru Chris Coyier but had not had a chance to explore it. Mobify is also a bit glitchy. But like Apture, I am in the process of mastering it and believe it can be a good solution for this web development issue.